Asia Cruise Yearbook : ASEAN Yearbook 2018
CLIA NEWS 12 ASEAN CRUISE DIRECTORY 2018/2019 As cruises in ASEAN continue to increase in popularity, Joel Katz talks about what lies ahead for the market. On trend Q. An increasing number of Australians are heading to Asia for cruise holidays. What do you think is powering this trend? A. As cruising continues to grow worldwide, cruise lines are constantly seeking new destinations to appeal to the increasing numbers and widening demographic of cruise passengers. From CLIA’s recent Ocean Source Market Report Australia, we know Asia is one of the most popular fly-cruise destination for Australians. Australians love cruising, and the proximity of Asia and the familiarity with travelling to Asia makes it a natural and easy destination for Australians. Q. Which countries are doing most to attract Australians, and why? A. Countries such as Malaysia, Vietnam and Singapore are recognising the increased appetite for cruising and developing their port infrastructure to accommodate the types of ships that appeal to Australian cruise passengers. While traditionally the ASEAN countries may only have been a stop as part of a longer cruise transiting the region, with the development in cruise infrastructure across the region, the dynamic cities, timeless cultures and stunning natural landscapes and wildlife are attracting more international ships and Australian passengers to the region. Q. What are the main benefits of cruising in the ASEAN region? A. Our close proximity, and the relative ease of getting to embarkation ports like Singapore and Hong Kong without the issue of jetlag, the rich and varied landscapes and cultures, and the extensive range of ships now sailing in Asia all make it an appealing destination for Australian cruisers. Q. Is CLIA helping Australian agents sell Asian cruises? And if so, how? A. CLIA supports the growth and development of its members through detailed training via the CLIA Learning Academy. Our dedicated elective module for Asia, Cruising Southeast Asia, assists travel agents selling cruise itineraries as well as increases their service skills by learning the key features of the ports in the region with 15 downloadable fact sheets, 25 videos and 19 website links. CLIA Asia has also recently launched training with executive partners Japan National Tourism Organization and Wendy Wu Tours, as well as training already accessible for Hong Kong Tourism Board. CLIA encourages travel agents to check back regularly for additional training modules. CLIA is currently expanding its CLIA Members Hub to include information and details for ship inspections throughout Asia, allowing travel agents to inspect and experience the ships in the region firsthand. Q. How is CLIA helping ASEAN countries develop infrastructure to cope with increased tourism? A. CLIA works with strategic and executive partners in the region, such as the Singapore Tourism Board, and provides research to support the continued growth of the industry. We are encouraged by the high profile cruising has in the ASEAN tourism mix, and that a number of ASEAN nations have signed memorandums of understanding to boost cruise tourism between their countries. The ‘Cruise Southeast Asia’ branding has also supported the region as an attractive cruise destination. A Crystal Cruises ship in Singapore Cruise Centre.
ASEAN Yearbook 2015